Inclusivity Media is a proud fiscal sponsor of the documentary feature-length film BEAT YOUR HEART OUT - The Story of the Zeros, written and directed by Anthony Ladesich. It's a first-hand account of one of the best bands you've never heard.
Two-time Emmy winning film and commercial director, Anthony is based in Kansas City where he lives with his amazing wife and two adorable dogs. They all share space with his stupid record collection and dumb guitars. Ladesich, has worked for over 20 years as a writer, director, cinematographer and editor, producing award-winning films and commercials that have captured audiences around the world. He is a lifelong performing musician who is most at home when he is combining his passion for music with his artistry as a filmmaker. Ladesich is also an adjunct professor of Film and Media Arts at the University of Missouri at Kansas City.
Ladesich’s film work floats between documentary, narrative film and music videos and includes: “Two Sisters,” “Be it ever so humble, there’s no place,” “Corvalo,” “The Icarus 1,” “The Secret Story of Toys,” “Studio A,” “Cowtown Ballroom, Sweet Jesus,” “Forty Five: The Search for Soul,” “REPO” and “Six Month Chip,” the web series “LOVEsongs,” as well as recent music videos for “Pedaljets: Downtown,” and “Koney: Actin Dumb.”
Austin-based Michael Webber first met Javier Escovedo in the 1980s when Webber worked at record stores in his native Kansas City and also in Lawrence, Kansas where Webber attended college and Escovedo toured with the True Believers. Webber routinely hosted concert after-parties and took touring artists to eat and record shop in his hometown.
After finishing college (including an MBA from Tulane University in New Orleans), Webber left the record business but never lost his passion for music, continuing to host concerts in his Austin home for old friends like Escovedo, Jean Caffeine and Chip Kinman who were contemporaries of The Zeros.
Webber is a world-respected airport planner, having provided cargo consulting for major international gateways like New York’s JFK and Los Angeles’s LAX, as well as airports in Latin America, Africa, Asia and the Middle East. Webber also frequently writes for trade publications and is a consultant to the World Bank and for multinational aviation associations.
With some 25 years in the film and television industry, Andy Romero’s production experience includes everything from feature films, documentaries, and broadcast television shows, to short films, music videos, and tv commercials.
Directors have called on his experience and creative eye for detail as a comedy, lifestyle, and tabletop Director of Photography in recent years, for clients like Wendy’s, Dairy Queen, Kansas Lottery, NAPA Auto Parts, Gatorade, Sprint, McDonald’s, Buffalo Wild Wings, and Tropicana.
He’s a member of the International Cinematographer’s Guild, the Society of Camera Operators, and has completed the American Society of Cinematographers Master Class program. His work has been featured in AdWeek and Digital FilmMaker magazines.
In 1976, four Mexican-American teenagers formed a band called The Zeros. They blasted out of the sleepy San Diego suburb of Chula Vista with a new sound and style not realizing that they had just formed one of the first punk rock bands in California.
BEAT YOUR HEART OUT is a punk rock origin story that redefines the punk movement for generations of music fans who have either forgotten, ignored, or never realized that punk rock started in the 1970s and was heavily populated by people of color, females, and queers. The Zeros were there at the beginning and were one of the best bands in punk’s first wave, yet, they remain almost completely unknown.
Plus, when they are remembered, it’s usually as the “Mexican Ramones,” which seems especially reductive and insulting for a group who forged their own original sound and style with no hyphens needed. They didn’t set out to be the “Mexican” anything. They were a “band of Latinos”, and not a “Latino band.”
Through the eyes of The Zeros, viewers of our film will appreciate how it feels to be
indisputably great, to put in all of the work, and still be either left out of the conversation or reduced to the brown version of the white version of something.
The questions, “why” and “why now” for our story are simple to answer. As our world strives to become a more equitable place, the future will be one driven by people of color and queer communities. The story of The Zeros isn’t relevant because they were Mexican-American. Or because one if its members was queer. This story is relevant because most people don’t realize or don’t care to realize that POCs, females, and queers were not just there but were the originators of a movement that went on to change the face of the entire music industry.
The importance of a story like Beat Your Heart Out is its enduring power to ensure that people of color and queer communities get the chance to see themselves represented as the groundbreaking pioneers that they were and are.
Inclusivity Media
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